RubiconMD, is a startup whose mission is to provide a platform for clinical physicians to connect with top medical specialists throughout the United States to improve their patient's care and reduce medical costs.
Having completed a recent brand redesign, National Design Service was asked to create a new vision for the website which would enable them to recruit physicians to their platform and explain the primary benefits of their service to a non-technical audience.
In addition to creating a digital look and feel to mesh with their brand redesign, we were also tasked with defining the editorial style of everything from their photography to information graphics.