Franklin Barbecue

A new website and custom ordering system

Case Study

National Design Service is an award-winning studio led by Kevin Sharon. We’re a network of designers, developers, researchers, and content strategists who create digital projects that are meticulously planned and beautifully made.


Google Walmart The Container Store Clover Central Park Conservancy Specialized Bikes Sparefoot TeamGantt Deeds Not Words Franklin Barbecue WNYC University of Massachusetts knowbility onespot rubiconmd



  • Personas
  • Content Audit
  • User Interviews
  • Kickoff Workshop
  • Audience Research
  • Stakeholder Interviews


  • Information Architecture
  • Motion and Animation
  • Voice and Tone Guide
  • Content Models
  • User Testing
  • Prototyping


  • Branding
  • Style Guide
  • Custom CMS
  • Art Direction
  • QA and Support
  • Design Pattern Library

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Let’s build something